Created for the FIFA World Cup, this football kit is a call for unity through peace, culture, and our shared humanity. Conceived as more than a sports uniform, it reflects the belief that football has the power to bring people together across nations, languages, and cultures.

At the heart of the design is the phrase "ZA MIR" (За Мир), a Slavic expression meaning "For Peace." Because the word mir also carries the meaning of "world," the phrase embodies a dual message: for peace and for the world—expressing hope for a more harmonious future.

The kit features Marusya Kazakova's original symbolic visual language, incorporating contemporary ornamental compositions and ancient Bukvitsa letterforms. Rather than reproducing historical motifs, the work transforms ancestral ideas into a new artistic vocabulary that speaks to protection, resilience, unity, and the continuity of culture.

Featured throughout the collection is the phrase "Forever Forward," expressing optimism, perseverance, and the belief that a better future is created when humanity moves forward together. The collection envisions a new generation united by respect for one another's cultures and traditions, working collectively to preserve craft, cultural memory, and the shared heritage that belongs to us all.

The World Cup becomes more than a sporting event—it becomes a platform for connection, reminding us that culture, creativity, and collective spirit have the power to inspire peace and shape a better tomorrow.